W7 Prime Magic Face Primer - Flawless Skin Primer for Vegan Makeup

Founded in 2002 in London, England, the W7 brand was created to offer high quality and trendy color cosmetics at affordable prices, making them accessible to everyone. W7 is committed to being inclusive and open to all, from beginners and teens to adults and makeup enthusiasts. The brand's tagline, "Who Will You Be Today?" encourages experimentation and self-expression with no limitations.

W7 products are 100% cruelty-free, as none of them are tested on animals. Some of the best-selling items by W7 include the Mighty Mattes Cruelty-Free Vegan Eyeshadow, the Cream Contour Kit, and the Just Mattes Lift & Sculpt. Our blurring primer glides over the skin, minimizing the appearance of pores, blemishes, and imperfections, creating an even and smooth surface for makeup application. The clear, light formula of our makeup primer easily blends for a naturally beautiful, shine-free complexion, making makeup stay in place and look great for longer while reducing fine lines.

To use the products, apply after moisturizer and before foundation or base. Use a pea-sized amount and gently work it into your skin with your fingertips until it evenly covers your face, then apply your foundation on top. All W7 Cosmetics are designed in London by professionals, and are safe for sensitive skin, making them ideal for women and teens of all ages, and for anyone who loves high-quality cosmetics.

In summary, W7 is a brand committed to providing high-quality, on-trend, and cruelty-free cosmetics at an affordable price. From eyeshadows to primers and contour kits, W7 offers a wide range of products suitable for anyone looking to experiment with their look and express themselves through makeup.

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